Where Companies Want Employees to Work — and Where People Actually Want to Work

Companies are trying various strategies to adjust to a “new normal” in work modalities, ranging from fully in-office to fully remote to a mix of both. A comprehensive study covering interviews and ethnographic research within three major organizations, each employing a distinct work strategy, has unearthed a fascinating discovery: the intersection of company strategies and individual work preferences culminate in nine distinct employee personas. From the Avatar in a remote-first setting to the Producer in an office-forward environment, these personas reflect how alignment or misalignment between organizational approach and personal preference impacts an employee’s outlook and behavior. With these insights, organizations are encouraged to recognize, understand, and strategically address these personas to foster a harmonious and productive workplace.

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