Narrow the Gap Between Company and Employee Purpose

Achieving “purpose congruence,” the alignment of corporate and individual employee purposes, is essential for organizational success. Rather than imposing a uniform corporate mission, businesses should foster environments where both personal and organizational purposes harmoniously coexist. To advance this congruence, organizations should: 1) Facilitate “purpose discovery” during recruitment and onboarding. 2) Promote “purpose sharing” to enhance collaboration and find mutual goals. 3) Encourage “purpose integration” by tailoring roles that align individual and company aims. 4) Implement “purpose reminders” in regular activities. By personalizing purpose, businesses can boost productivity and job satisfaction, benefiting both the company and its employees.

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