How to Create Company Values That Actually Resonate

Too many statements of corporate values are generic business cliches. Is it any wonder few employees can actually remember them? To fix that, companies should write core values that stand apart, using literary techniques (such as alliteration or rhyme), short and simple phrases, or unusual words that will stick in employees’ memories.

Your company’s core values are splashed across the “Who We Are” section of your website, showcased in the annual report, and featured in all marketing and training materials. Yet your employees cannot remember them.

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