If you’ve ever developed a product, you’ve almost certainly been derailed by scope creep. Features multiply, priorities blur, and schedules and budgets suffer. As a leader, how can you recognize scope creep and realign your team? Shift the focus from “what” you’re building (the deliverables) to “why” you’re building it (the outcomes). In this article, I’ll explain how you can keep your team’s efforts aligned with the genuine needs of your audience.