Can a More Detailed LinkedIn Profile Boost Your Salary?

Our digital presence impacts how others perceive us. A simple résumé and a list of references no longer captures the essence of our professional capabilities. In this article, the authors explain how the intentional management of our online personas can have a positive and measurable connection to pay. To measure the effects of digital presence on compensation, they analyzed a sample of 1,741 executives who changed jobs between 2004 and 2011. Their investigation focused on whether their digital professional presence (DPP), as measured by the amount of content displayed in their personal LinkedIn profiles, correlated with differences in compensation. They found that a more enhanced DPP is positively linked to compensation — but that the strength of connection varies depending on certain factors: seniority level, race, gender, and geography.

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