November 13, 2023
The Roots frontmen are locked in with The North Road Company.
The Roots frontmen, Questlove and Black Thought, owners of the production company Two One Five Entertainment, are now in business with The North Road Company after selling a significant stake to the burgeoning content studio.
According to Variety, The North Road Company, which produces scripted and non-scripted content for film and TV, will provide financial assistance for future film, TV, and other projects under the Two One Five umbrella.
“Building our production company Two One Five has been a major priority and the next chapter of creative evolution for Tarik and I,” Ahmir’ Questlove’Thompson said in a written statement.
“Although we’ve had success thus far, finding an investor and strategic partner like North Road will have an immediate impact on our business, as their superior production capabilities will help us significantly increase our output. Additionally, the capital they are committing provides us the flexibility to independently fund creative ideas, grow our executive team, and truly scale the business.”
The duo’s production company was responsible for the Oscar-winning documentary Summer of Soul and The League and Descendent. Under the new partnership, North Road will help Two One Five expand on its scripted slate after years of focusing on unscripted content.
“Questlove and Black Thought have long been not only iconic musicians but also beacons for talent,” North Road CEO David Nevins said. “They are visionaries who have been behind some of the most impactful stories about music and Black culture and how they shaped America. We are thrilled to partner with such a uniquely creative team as they enter their next phase of growth, supporting them as they continue their excellent track record in the nonfiction space and seize the opportunity to achieve similar success in scripted film, television, and beyond.”
The North Road Company was launched in 2022, and this is the latest move the company has made to expand its reach in the film and television space.
This news comes right as Black Thought’s book, The Upcycled Self, is being released under the One World imprint of Random House Books.
The book is available on Amazon for $24.95 for the hardcover and $14.99 for the Kindle version.